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Feb 20, 2017

They say that America runs on coffee. It is the drink that gets people awake and focused for another day of work. I personally have two cups each morning. Of course, most of the coffee consumed in the U.S is grown in  Columbia and Brazil. In recent years, coffee drinking has become fashionable amongst young people. Chains of coffee shops have sprung up(1) all over the country, each with their own style and marketing. One of the American chains that has gone global is Starbucks. I have seen it evolve from a Seattle based coffee shop to the largest coffeehouse company in the world. It seems almost unbelievable(2) that it is in 62 countries and is still growing. So why is it so popular? It's appeal lies in(3) its quality roast and its elegant surroundings. It is a place where it is pleasant to linger. The muted, earthy colors of its decor, and relaxing selection of music draw people to not only relax and chat over coffee, but also to do work on their laptops, or even to have small business meetings. This kind of cafe has existed in Europe since 17th century, with the first opening in Damscus in 1530. The U.S, it seems, lacked a casual, non-alcoholic meeting place, away from both the office and home. It was this concept that the creator of Starbucks applied to his business. Now, young people will regularly buy a Starbucks on their way to High School. I occasionally treat my children to one of their non-cafeinated drinks, or a pastry, but not too often as it has become very expensive. Their business still thrives, however, even though they are not cheap. And in this culture of the 'drive thru', coffee is quickly and conveniently available. There are, though, other companies springing up that are providing competition for this coffeehouse giant. 'Dutch Bro's' is a company that the High Schoolers flock to. It is drive through only, so the sales are quick, and it appeals to teenagers as it always has very loud dance music playing while the young servers dance around inside the building preparing the coffee. And I'm sure that there will be other companies with other marketing strategies, all competing for people's money, and offering our favorite drug in a variety of ways.

1. 'To spring up' is a way of saying that something has suddenly appeared or been developed. It can be used figuratively.

a. Mushrooms sprang up all over the garden after the previous day of rain.

b. Complaints sprang up all over the restaurant when the new chef started working there.

2. 'Unbelievable' is an effective word to use in conversation every now and then. It means surprising, baffling, ridiculous, and not-credible.

a. Did you see goal that he just scored? It was unbelievable!

b. It is unbelievable how he continues to lie even when we all know the truth.

3. 'It's appeal lies in ...' is like saying that an attractiveness is found in...

a. The building's appeal lies in its modern lines and open style.

b. His appeal lies in his humility.